What’s inside
Ingredients
Everything that goes into a scoop, where it comes from and why we chose it, plus full nutrition, allergen and storage information in one place.
At a glance
What is Collagen?
Collagen is the most abundant protein in the body — a structural protein found in skin, hair, nails, muscles, tendons and blood vessels. The body’s own collagen production naturally changes with age.
Each serving of Daily Habit provides 10,000 mg of hydrolysed collagen peptides, alongside vitamin C and zinc.
Why Vitamin C?
Vitamin C contributes to normal collagen formation for the normal function of skin, bones, cartilage, gums, teeth and blood vessels. It also contributes to the normal function of the immune system.
Each serving provides 117 mg of vitamin C — 146% of the Nutrient Reference Value.
Hippophae rhamnoides
Sea buckthorn
With its silvery leaves, long thorns and vivid orange berries, it is built for difficult places — thriving in sandy, alkaline and exposed ground, tolerating hot summers and hard continental winters.
Ours comes from an organic farm in Hungary. The berries ripen into dense clusters of deep orange, their colour coming from naturally occurring carotenoids. The flavour is equally distinctive — sharp, tart and intensely fruity, somewhere between citrus and tropical fruit, with a slightly bitter edge.
The fruit contains naturally occurring vitamin C, carotenoids, tocopherols, polyphenols, phytosterols and a range of fatty acids. The exact profile varies with the variety, growing conditions, maturity and the part of the fruit used — and that last part matters, because a berry is not chemically uniform from skin to seed.
We use 100% sea buckthorn fruit peel and pulp powder: the part that gives the berry its colour and a distinctive profile of carotenoids, polyphenols, vitamins and fatty acids.
Rosa canina
Rosehip
Once a rose has finished flowering, it leaves behind a small, bright fruit known as a rosehip. The fruit develops through the summer before ripening into shades of orange and deep red as the season changes.
For centuries, rosehips have been used across Europe in foods and traditional preparations — made into teas, preserves, syrups and other fruit preparations. We like the fruit for what it naturally contains.
Rosehip naturally contains vitamin C, carotenoids, tocopherols and a broad range of phenolic compounds. Its characteristic red and orange colour comes partly from carotenoids including beta-carotene and lycopene, alongside lutein and zeaxanthin.
We use rosehip powder for its naturally diverse composition from vitamin C and carotenoids to polyphenols and other naturally occurring plant compounds.
For us, choosing an ingredient isn't about finding the longest list of things we can put on a label.
It's about choosing ingredients with a reason to be there.
Eight actives, one scoop
Hydrolysed bovine collagen peptides, hyaluronic acid, dual-source vitamin C, zinc, and a botanical trio of rosehip, sea buckthorn and hibiscus. Quantities shown are per serving.

Collagen peptides
10,000 mg

Hyaluronic acid
300 mg

Vitamin C
117 mg

Zinc
8 mg

Rosehip
100 mg

Sea buckthorn
100 mg

Hibiscus
15 mg

Acerola
40 mg
Nutrition and active ingredients
Per 17.4 g serving
| Per | 100 g (as sold) | Daily dose, 17.4 g (as sold) | Daily dose, with 200 ml milk | NRV* |
|---|---|---|---|---|
| Energy | 1363 kJ / 322 kcal | 237 kJ / 56 kcal | 657 kJ / 156 kcal | — |
| Fat | 0.3 g | 0.1 g | 3.6 g | — |
| of which saturates | 0.2 g | 0 g | 2.2 g | — |
| Carbohydrate | 13 g | 2.2 g | 12 g | — |
| of which sugars | 2.2 g | 0.4 g | 10.0 g | — |
| Fibre | 17 g | 3 g | 3 g | — |
| Protein | 58 g | 10 g | 17 g | — |
| Salt | 0.90 g | 0.16 g | 0.36 g | — |
| Active ingredients | ||||
| Vitamin C | 117 mg | 117 mg | 117 mg | 146% |
| Zinc (from zinc bisglycinate) | 8 mg | 8 mg | 8 mg | 80% |
| Hydrolysed collagen (bovine) | 10,000 mg | 10,000 mg | 10,000 mg | —** |
| Chicory-root fibre, of which inulin | 3,000 mg / 2,700 mg | 3,000 mg / 2,700 mg | 3,000 mg / 2,700 mg | —** |
| Sodium hyaluronate (a source of hyaluronic acid) | 300 mg | 300 mg | 300 mg | —** |
| Rosehip (Rosa canina) powder | 100 mg | 100 mg | 100 mg | —** |
| Sea buckthorn (Hippophae rhamnoides) powder | 100 mg | 100 mg | 100 mg | —** |
| Acerola extract (contributing to vitamin C content) | 40 mg | 40 mg | 40 mg | —** |
| Hibiscus flower extract | 15 mg | 15 mg | 15 mg | —** |
*NRV = Nutrient Reference Value for adults, expressed as a percentage. **No NRV established.
Important information
Allergens
Not suitable for vegetarians or vegans.
Made in a factory that also handles: milk, gluten, crustaceans, molluscs, fish and soya.
Warnings
Do not exceed the recommended daily intake. Keep out of reach of children.
Consult your GP if pregnant, lactating, taking medication or under medical supervision.
Food supplements are not a substitute for a varied diet and a healthy lifestyle.
Product image for illustration purposes only.
Storage and best before
Store in a cool, dry place, out of sight and reach of children.
Lot number and best before date: see the base of the tub.
Daily · Ritual
Start your own habit
Tiramisu flavoured collagen peptides with hyaluronic acid and vitamin C.
25 servings.
